Colourful Life

Crafting Personalized Web Experiences: Our Journey with Colourful Life

Following our collaboration in crafting the vibrant new brand book for Colourful Life, they entrusted us with the task of designing their website. This venture holds a particular significance for us, given Pepijn’s intimate connection to the brand. It’s a project close to our hearts, and we eagerly anticipate witnessing its fruition.

Our approach

So, how do we go about crafting websites? Well, it all starts with understanding the unique needs of each client. No two projects are alike. In this instance, our aim is to develop a dynamic webshop, which necessitates a distinct approach compared to, say, creating a portfolio website.

Webshop vs. Portfolio

While a portfolio showcases past work and fosters a personal connection with the creator, a webshop is geared towards sales. At yūgen, our approach merges the personal touch with the art of selling.

This synergy is at the core of how we craft personalised websites.