Creating the World by Pep brandbook was an intricate and personal endeavor for me. Drawing from Pepijn’s resilient spirit and zest for life following his LCH diagnosis, my mission was to architect a narrative that both embodied and amplified this ethos.

The task extended beyond mere aesthetics; it required capturing an essence – a movement of hope, buoyancy, and enduring human spirit. Intimately familiarizing myself with Pepijn’s story and the larger mission of World by Pep was paramount. Based on the vibrant logo design, color palette, and motifs provided by Bart van Esch of Tilt Create, I embarked on the meticulous journey of structuring the brandbook.

Every element, from layout decisions to integrating the powerful copy, was methodically chosen to reflect the brand’s heart and soul. The narrative was about more than just a brand; it was about a community and its unwavering spirit of positivity.

The resulting brandbook isn’t just a collection of pages; it’s a testament to a poignant story and serves as a beacon of hope for everyone who engages with it.

ClientWorld by PepServiceCorporate Identity, Brandbook designYear2023Linkworldbypep.nl